A founder we believe in
Coachable, candid, and genuinely accountable. This matters more to us than the deck.
Startup investment firm · $25K–$2M
We invest.
Up to $2 million.A startup investment firm writing cheques of $25K–$2M into companies we believe in.
Innovation Station is not only an advisor. We put our own capital into companies we believe in — up to $2M per company — and then stay close to the work.
01 — Our capital
Money is the easy part. Judgement is the reason to take ours.
As a startup investment firm, we write cheques from our own balance sheet — no committee, no fund clock, and no pressure to deploy for its own sake. We can move quickly when the opportunity is right and say no just as quickly when it isn't.
Because we operate as consultants day to day, our capital arrives with operators attached. The same people who diligence the business are the ones in the room with you afterwards, working on positioning, pricing, hiring, and the next raise.
Investment services
When we see something we like, we double down.
We not only invest our time and effort into your business — we can put in our cold, hard cash as well. If we see a promising business, we offer between $25K – $2M to fuel your growth.
03 — What we look for
Four things,
in this order.
Demonstrated demand
Real customers paying real money, even at modest scale. We are not funding hypotheses.
Economics that can work
A margin structure and unit economics that improve, rather than erode, with growth.
Room for our involvement
Places where our strategy, operating, and go-to-market work measurably changes the outcome.
04 — The process
From first call to funded.
First conversation
An honest 45 minutes on the business, the ambition, and what capital is actually for.
Diligence
Focused work on demand, economics, and risk — days and weeks, not months of theatre.
Terms
A straightforward proposal: amount, structure, governance, and the support that comes with it.
After the close
Regular working sessions, access to our network, and follow-on capacity as you grow.
05 — Connect